Paid advertising for photo booth operators can be tricky. After all, with so much competition, every potential lead counts. Google Ads is an excellent way for photo booth owners to successfully market their brand, by placing targeted ads for a price-per-click. Struggling with Google Ads? Here are some of our top Google Ads tips for photo booth businesses.
Creating a Campaign
First things first. Before you can learn the best tricks for Google Ads, you need to know how to use it, right? Thankfully, learning how to use Google Ads is simple and straightforward. All you need to do is create an account for your business. From there, you simply create and name your campaign and update your settings regarding how to focus your campaign based upon the following settings:
- Location – where are your customers?
- Language – which languages will your campaign target?
- Bid Strategy – when will you place bids?
- Budget – how much can you afford to spend?
- Ad Extensions
Once these settings are chosen, you are all set and ready to begin your campaign!
Save Money by Adding Lots of Negative Keywords
Google Ads features a helpful section which allows users to add negative keywords. What exactly are “negative keywords?” Google defines a negative keyword as “a type of keyword that prevents your ad from being triggered by a certain word or phrase.” By listing a keyword as negative, you are telling Google to not showcase your photo booth marketing to anyone who enters that particular keyword into a search. Say, for instance, you are looking to increase your photo booth rentals – and who isn’t? You may choose to enter “photo booth sales” as a negative keyword, meaning if someone searches for photo booth sales, they will not see your ad – after all, you are looking for rentals, not to offload your equipment! By adding as many negative keywords, a possible, you can ensure your ads are laser-focused to reach your target market, saving you money.
Some examples of negative keywords may be:
- Cheap photo booth rentals
- DIY photo booth rentals
- DIY photo booths
- Discount photo booths
Ensure Your Ads Are As Visible as Possible
When you are using Google Ads, you want to be seen. After all, if you aren’t getting eyeballs on your ads, what’s the point of Google Ads in the first place? One of the best ways to maximize the effectiveness of your ads is to ensure you are maximizing their visibility.
How can you maximize your ads visibility? One easy way is to make sure you are using every available character that Google allows. This puts more “ink” on the screen and increases the likelihood of someone checking out what your photo booth business has to offer. Google Ads also features a handy extension tool, which allows a user to add additional information about their business which will then be displayed randomly – and at Google’s discretion – underneath their ad. This section can include anything from the contact information, location, pricing rates, and reviews. By ensuring you optimize all of these sections, you are giving yourself every possible chance at success in the world of Google Ads.
Save Money with Ad Scheduling
Ads work by setting up a daily budget. Once you have reached that set budget, Google will stop showing your ads until the next day, which begins at midnight. Throughout the day, the cost of displaying an add can change drastically. In the morning, for example, ads cost more than during the afternoon. While those with big budgets don’t need to worry about when their ads are displayed, for those operating on a much tighter stipend, using Google’s Ad Scheduler to maximize their dollars is a must. Many photo booth operators simply ignore this feature, meaning that by mid-afternoon there is a discernible drop in Ads prices per click. This may be because their budgets simply run out. By paying close attention to the costs-per-click and other metrics, you can fine-tune your ads to ensure you are saving money while getting results.
Avoid Broad Match Keywords
Broad match keywords are something that may seem tempting at first, but they shouldn’t be part of your photo booth businesses Google Ads campaign. Broad match keywords are those terms which are designed to get you the broadest possible reach. Sounds good, right? Unfortunately, having such a wide spread of targets means lower chances for conversions and the likelihood of wasted dollars. Stick to more specific keywords that will likely result in a higher return on investment.
One final piece of advice: always be sure to stay up to date with the best practices for Google Ads. Since digital marketing is always evolving, monitoring Google’s own Google Ads advice is always a smart decision.
Now that you know how to market your photo booth business effectively using Google Ads, check out some of our other services and add-ons at LA Photo Party to start generating more revenue today!