If you’re hosting an event to boost your company’s brand awareness, create new contacts, or collect new customer data, then what your event may be in dire need of is a photo booth. Photo booths offer businesses a unique and cost-effective marketing opportunity, as well as a way to reach new audiences via social media. Here’s our guide on how to use photo booths to help market your company.
Photo Booths Put Your Brand Front And Center
Branded photos are designed to match your brand’s image and unique requirements. This means that photo booth companies will work closely with you and your team to create the perfect design for your particular photo booth, ensuring that your brand is highly visible on both the final printed imagery, the photo booth set up at your event, and any digitally-shared media.
The result? Your guests will want to share branded content of themselves engaging with your product, generating free, viral marketing content. Your brand will stand out and get noticed by everyone in attendance which, when the time comes, will help keep you top of mind.
Social Media Benefits
If there’s one thing that we all love doing, it’s snapping pictures and sharing them on social media. You can take advantage of this by giving guests the tools to do so and adding your logo or company name to each picture in a creative way. For example, guest can take a picture together using a photo booth, some of which come complete with social media upload software that makes it so that with a click guests are able to share the picture instantly, and it’ll include your company’s logo/website information in a banner across the top or bottom of the photo. With a branded photo booth, not only are your clients gifted with a fun and lighthearted experience, they are also granted the fun of being able to share their photos with all of their friends and family on Facebook, Twitter, and Instagram. This is a great way to get your brand to go viral on social media, which is one of the most important elements when it comes to effectively marketing your brand online. Every time the pictures are shared online, your brand gets exposure. Sharing metrics can also be tracked so that you can improve your brand-engagement efforts over time.
Word of Mouth Promotion
While photo booths are a common feature of private parties, they’re still a fairly new addition to roadshows and trade events. So, if you do set one up at your next event, it’s going to stand out and potential customers will remember it. This is especially true if you encourage guests to chat with you about what it does, why it’s there, and what sort of connection it has with your brand or products. Word of mouth promotion is extremely powerful, so don’t underestimate the impact of answering questions, fielding queries, and talking directly to interested parties.
Increased Engagement
Engaging with your customers is a critical component of any corporate event, and photo booths are the perfect platform to utilize when engaging with clients. A photo booth serves as both an attraction and talking point with your customers. Greater customer engagement means more opportunity to discuss your company’s products and services.
Instant On-Site Marketing Collateral
These days, the most effective type of marketing is real-time. Contemporary consumers are demanding and they don’t want to wait around for rewards, as the market is saturated with special offers, introductory deals, and giveaways. This is why any company or commercial event that can offer something fun, valuable, or cool in an instant will be appreciated. Photo booths are a great example because they delight guests and get them engaged with a new brand before they get a chance to second-guess themselves.
Long-Term Customer Engagement
One of the most valuable benefits of branded photo booth marketing is that it provides you with ample opportunity to gather information on your party and event attendees. When sharing photos to social media, guests input their names and email addresses in a collection form. With this information at your disposal, staying connected with attendees is made simple, and it gives you the opportunity to further your relationship with these potential customers in the future.
There you have it: our guide to using photo booths to help market your company. If you’re interested in adding a photo booth to your next party check out our events services at LA Photo Party.
