Photo Studio Rental Tips for Professionals
For event planners and brand managers, a photo studio rental is not just a room with white walls. It is
When it comes to pushing the industry forward, few voices carry as much weight as Catalina Bloch, founder of Modern Photo Booth and Photo Booth Mastery. In this in-person episode of In the Booth — the first recorded in person in the LA Photo Party offices in Glendale, CA — Catalina joins host Chad Coe to share what it really takes to succeed in the ever-changing event world.
To begin with, I actually hated photo booths. I found them to be super tacky… the picture quality was always terrible, and the 2×6 prints were just awful design.” — Catalina Bloch
Catalina’s journey didn’t start with admiration — it started with critique. She explains how her frustration with low-quality booths and uninspired designs sparked the idea to reimagine what a photo booth experience could be. That leap from skeptic to innovator laid the foundation for what would become a thriving company and an influential role in the industry.
Beyond running her own company, Catalina dives into the importance of education — both as a way to strengthen her own brand and as a way to build the industry as a whole. She also opens up about the opportunities and challenges of white labeling, sharing candid insights about how it can fuel growth without diluting your identity.
Adaptability is a recurring theme throughout the conversation. Catalina stresses that in an industry defined by rapid change, the ability to evolve — in technology, in service, in mindset — is the most important trait for long-term success. She also teases what she believes is the “next wave” of booth innovation, offering operators a glimpse at where the market is heading.
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What makes this interview stand out isn’t just the advice — it’s the honesty. Catalina talks openly about pivots, obstacles, and the decisions that shaped her growth. Whether you’re just getting started or managing a multi-booth fleet, her perspective is proof that resilience and creativity are the cornerstones of lasting success.
For event planners and brand managers, a photo studio rental is not just a room with white walls. It is
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